Author: Troy Locke
Troy Locke
Troy watches how ideas spread, morph, and burn out across social platforms, with a particular focus on Gen Z and viral culture. He decodes the internet's constant churn for readers trying to keep up.
Vanessa Sirias’s Corolla audio went viral — used by Shay Mitchell, Snooki, and Tokischa herself. But virality and being seen aren’t the same thing.
Master perfumer Alberto Morillas, creator of CK One and Gucci Bloom, says fall 2026 fragrance moves away from sweet and toward bitter, herbaceous complexity.
The Napoleon jacket — defined by epaulettes, round buttons, and military color combos — is back for fall 2026, tracing a line from Bonaparte to Gaultier to now.
Victorian blouses — sheer fabrics, lace trim, voluminous sleeves — are dominating fall 2026, from Chloé’s runway to Zara’s shelves and Copenhagen street style.
Skin specialist Kat Burki shares fall skincare trends, including reversing the double cleanse and prioritizing barrier health as temperatures drop.
Anklets are trending again, but louder — stacked, embellished, and worn by Rihanna, Hailey Bieber, and Gigi Hadid. Here’s what’s driving the shift.
Snakeskin bags are back across runways and press tours. Stylist Gabriella Karefa-Johnson explains why the texture fits every season.
Skin preservation is replacing anti-aging as beauty’s dominant concept. Here’s what the shift means, and which products are already reshaping the category.
Fourth of July fashion sales are already live across 30+ brands, with discounts up to 70% off clothing, shoes, bags, and luggage. Deadlines vary widely.