Author: Troy Locke
Troy Locke
Troy watches how ideas spread, morph, and burn out across social platforms, with a particular focus on Gen Z and viral culture. He decodes the internet's constant churn for readers trying to keep up.
Major brands abandon traditional TV ads for vertical video, forcing a complete rethink of commercial storytelling and media buying strategies.
TikTok’s personalized comedy algorithm is driving down attendance at traditional stand-up venues, forcing clubs to adapt or face extinction.
Spotify’s AI DJ feature revolutionizes music discovery with personalized radio that learns your taste, forcing traditional broadcasters to adapt or lose listeners.